Film Release Strategy & Global Expertise
Expert Consultation and Strategy
Since 2009, GME has provided expert guidance and advice to independent filmmakers in the US and internationally. With a deep understanding of the global film space, we are dedicated to helping you maximize your project’s visibility and reach.
Whatever stage your film is at, GME can support you every step of the way – partnering with production companies to build thought leadership and elevate creative profiles, issuing timely news to entertainment trades and media, and stepping in whether you need early-stage PR and marketing or a standalone film campaign ready for release. GME are experts at shaping PR and marketing strategy, exploring distribution options, navigating film festivals, optimizing streaming opportunities, creating compelling promotional materials, and designing engaging social media campaigns that connect with your audience.
Let’s work together:
Developing a PR and marketing strategy
Exploring distribution options and identifying the best channels for your project
Navigation film festival submissions and securing screenings
Optimizing streaming platform placements and opportunities
Creating effective promotional materials, assets, content
Designing engaging social media campaigns, ads
Crowdfunding and audience-building strategies
Securing press coverage and reviews
Post-festival distribution channels to sell your film - schools, non-profits
Post-production - messaging, audience, editing
To schedule a consultation or learn more about our services, contact us further with information about your project.
Contact:
ENTERTAINMENT@GINGERLIU.COM
Hollywood and International Indie Film PR & Marketing Agency
GINGER MEDIA & ENTERTAINMENT is a Hollywood and international publicity and marketing agency specializing in genre/horror, women in film, US and international independent film, documentary, arthouse, and Hollywood tech.
We partner with distributors, production companies, and filmmakers.
Core Services:
GME delivers PR and marketing for film releases across all channels—festivals, theatrical, VOD, home entertainment, events, and exhibition. We guide filmmakers through market positioning, festivals, and distribution with hands-on experience since 2009 (and as filmmakers ourselves).
Personalized Channel Strategy
Every film needs a tailored release strategy. GME matches PR and marketing to your path:
Festival campaigns for awards buzz and sales
Theatrical launches with trade press and critics
VOD/home entertainment driving rentals and reviews
Screening events and exhibitions for targeted audiences
Who We Serve:
Our PR and marketing elevate US and international films, visionary directors, and production companies. We proudly amplify women in film. Targeting markets, Oscar-qualifying events, screening strategies, and TVOD/streaming launches.
Strategic Film Release Promotion
GME creates bespoke PR campaigns maximizing your film's visibility through channel-specific tactics—trade coverage, reviews, social buzz, and audience building, tailored to theatrical, streaming, or festival launches.
Strategic Talent Promotion
GME positions production companies, Hollywood tech startups, directors, actors, and creatives as industry leaders through media releases, thought leadership interviews, and high-impact placements.
Film Marketing & Content Strategy
GME develops targeted marketing and content strategies that drive awareness and engagement for indie films, documentaries, and Production companies. From websites and social media campaigns to influencer partnerships and Rotten Tomatoes reviews, we build buzz that converts.
Services Include:
Social media campaigns & paid ads for film audiences
Influencer and expert interviews
Podcast guest placements & media training
Targeted film reviews across platforms
The Digital Afterlife of Grief
Death and bereavement are driving new ways to communicate with the deceased to give us digital immortality.
Artificial intelligence is changing the way we live, connect, and grieve but will digital immortality allow us to live forever?
Directed and Written by Ginger Liu
Produced by Ginger Media & Entertainment
GINGER MEDIA & ENTERTAINMENT
Ginger Media & Entertainment is an independent production and publicity company based in Los Angeles, London, and Liverpool. GME specializes in quirky and powerful artist-moving-image narratives and creative documentaries by artist-filmmakers for an international audience.
We also aim to nurture female talent.
DEVELOPMENT:
The Digital Afterlife of Grief
The Johanneans - A Road Trip
Burlewood - A Hollywood Burlesque Story
Noni & the Priest - Short
Silver Lake 48 - Narrative
GME
Ginger Media & Entertainment is an independent film PR and marketing consultancy with a strong track record of promoting award-winning films that have screened at major global festivals. Since 2009, GME has partnered with filmmakers, producers, and creative leaders to deliver expert guidance in publicity, festival campaigns, marketing, and international distribution. Beyond film, GME works closely with tech startups and thought leaders, helping them secure podcast interviews and develop compelling thought leadership strategies. With deep expertise in PR, marketing, distribution, and digital content, Ginger Media & Entertainment helps clients maximize visibility, build audiences, and achieve lasting impact worldwide.
Ginger Liu is the Los Angeles-born founder and CEO of Ginger Media & Entertainment (GME), an independent film production and PR agency with a global reach. With over 15 years of experience in Hollywood and international media, Ginger began her career in production and development at the Jim Henson (Charlie Chaplin) Company lot before launching her own company to promote film and production companies. In 2009, she established the Hollywood GME Film Publicity Agency, one of the first PR firms to use social media for indie film promotion.
Ginger is recognized as an expert and leader in entertainment PR, communications, and technology. She is a PhD researcher in AI and visual media, an AI reporter, and a consultant for Channel 4’s news series on AI grief tech. Ginger has served as a commentator for AP News and CNC News, and as a story consultant for the Remembering Me documentary on Channel News Asia and Channel 4 News.
A seasoned arts and entertainment journalist, Ginger is the founding editor of Inside Hollywood Examiner and has covered the Academy Awards, Golden Globes, and indie festivals. Her writing has appeared in IndieWire, The Playlist, Ragazine, Examiner, Yahoo, PopMatters, LA2Day, and Gay Wired. As an MFA visual artist, internationally exhibited portrait photographer, filmmaker, and author, Ginger’s work bridges creative practice and emerging technology.
Today, Ginger Media & Entertainment partners worldwide with filmmakers, tech startups, and creative leaders. Ginger Liu continues to drive innovation in film, PR, and technology, calling film capitals, Los Angeles, London, and Liverpool, home.